Audible (Brand + Originals)
Shaping Audible’s Digital Voice Across Every Touchpoint
I helped define Audible’s digital voice and presence through copy that brought Originals to life across the full ecosystem—product pages, email campaigns, web content, paid ads, newsletters, banner placements, and on-platform storytelling. Each touchpoint translated Audible’s diverse audio content into clear, engaging, and immersive narratives, balancing performance-driven clarity with the brand’s distinctive, listener-focused voice. From announcing new Originals to supporting full-funnel promotional campaigns, this work helped build the cohesive, immersive brand experience listeners encounter across Audible’s digital landscape.
Audible Social Media (X + Instagram)
Driving Engagement Through Story-Forward, Platform-Smart Copy
As part of the Audible account, I wrote social media copy tailored specifically for X (formerly Twitter) and Instagram. This included crafting sharp, scroll-stopping lines for Audible Originals, cultural moments, content drops, and brand campaigns.
My role involved adapting each story to the strengths of the platform—writing conversational, high-engagement copy for X, and more visual, narrative-driven messaging for Instagram. Whether teasing a thriller, spotlighting a celebrity-led project, or amplifying a new release, each post was built to reflect Audible’s signature storytelling energy while driving listens, saves, and shares.
