HBO: House of the Dragon Microsite

Crafting the Digital World of Westeros

As the copywriter for HBO’s House of the Dragon microsite, I was responsible for shaping the experience behind the Game of Thrones spin-off. My role involved immersing myself in the deep lore of Westeros and translating the intensity, power, and legacy of House Targaryen into a cohesive digital story.

I wrote every touchpoint of the microsite, from character profiles and world-building copy to the map exploration moments and the dragon index. Each element was crafted to feel cinematic, immersive, and true to the tone of the franchise, while still being clear and intuitive for fans discovering the series.

The result was a rich, interactive experience built exclusively for HBO: a world that invited fans to explore bloodlines, territories, and dragons. This project reflects my ability to blend narrative craftsmanship with UX-driven clarity, creating a seamless experience that honors one of television’s most iconic universes.