Stress Ease Landing Page + Quiz
Translating Herbal Benefits Into an Intuitive Digital Experience
I wrote the landing page and interactive quiz for Traditional Medicinals’ Stress Ease line, making adaptogens and nervines feel accessible, friendly, and easy to understand. The copy guided users through the science in a grounded, everyday tone—helping them identify the Stress Ease blend that fit their needs. The result was a clear, modern digital experience that connected herbal benefits to real-life moments of calm.
Throat Coat Lozenge Campaign + Video
A Cult-Favorite Tea, Reinvented for On-the-Go Relief
For the launch of Traditional Medicinals’ Throat Coat lozenges, I created the campaign, the messaging, and the video script highlighting the transformation of their fan-favorite tea into a pocket-ready form. The messaging emphasized the same soothing herbs, the same iconic taste, and zero steep time—making it a familiar favorite reimagined for the moments you need comfort most.
Ready for Anything Campaign + Video (Stress Ease)
Showing How Calm Fuels a More Capable Day
I created the campaign, the messaging, and video script for the Stress Ease “Ready for Anything” launch. The film follows someone navigating a packed workday with clarity and grounded confidence—supported by a simple cup of Stress Ease. The narrative positioned the tea as a quiet, reliable ritual that helps ease tension so you can stay focused, present, and ready for whatever the day brings.
50th Anniversary Story — “Celebrating 50 Years in Bloom”
A Half-Century of Plant Wisdom
For their 50-year milestone, I crafted the anniversary narrative “Celebrating 50 Years in Bloom,” spanning the website and social media. The story traced Traditional Medicinals’ journey from its 1970s herbalist origins to the purpose-driven brand it is today. My role centered on honoring their heritage while refreshing the message for a new generation of plant-conscious consumers.
