CHEF’S TABLE PARTNERSHIP
Driving Global Awareness for Airbnb x Chef’s Table
We launched a cross-market campaign to build excitement and demand for Chef’s Table Experiences—a new partnership between Airbnb and the Emmy-winning series. Focused on celebrity chefs across five key cities (Los Angeles, London, Mexico City, Paris, and Seoul), the campaign deployed across all 10 destinations featured in the series, reaching ~8M email-eligible users.
Messaging centered on the partnership’s unique value: rare, behind-the-scenes access to iconic chefs through immersive, one-of-a-kind culinary experiences. Deliverables included a hero email and a landing page designed to spotlight each chef while driving bookings at scale.
INFLUENCER PLATFORM
Building a Scalable, On-Brand Influencer Engine
Tasked with developing a global Influencer platform that could scale, we built an end-to-end system using third-party technology—while preserving Airbnb’s brand voice and visual standards throughout.
Work included: the creator application experience, a public landing page, an influencer dashboard, a product catalog, and a customizable storefront. We also developed ~23 automated administrative emails triggered throughout the creator journey via the Impact platform, ensuring clarity, consistency, and strong conversion at every touchpoint.
REDDIT PILOT
Launching Airbnb’s First Reddit Ads for Global Growth
As travelers increasingly turn to Reddit for real, human recommendations, Airbnb entered the conversation with a new Marcom Growth pilot. Reddit—now the 3rd most-visited site in the U.S.—offered a high-intent audience already searching for where to go, how to plan, and what to book.
We launched both Feed and Conversation ads in Canada and the UK (Nov 13) and expanded to the U.S. (Nov 20). The creative paired performance-driven messaging with playful Redditisms to feel native to the platform. Early performance exceeded expectations: 809% efficiency (vs. a 100% goal) and roughly 200 app installs per day.
With strong traction, more guest and host campaigns are planned across additional geos and languages through 2026.
EMAIL CAMPAIGNS
Driving Engagement Through Targeted, High-Impact Messaging
I concepted and wrote email campaigns across multiple audiences, products, and partnerships—each tailored to drive opens, clicks, and conversions at scale. My work included hero-level storytelling, segmented messaging, and performance-focused copy rooted in clarity and brand identity.
From large tentpole launches to seasonal pushes and rapid-response moments, I developed subject lines, preheaders, headlines, and full-funnel email copy that balanced brand voice with measurable results. Every campaign was built to meet users where they are—and move them one step closer to booking.
PUSH NOTIFICATIONS
Crafting Quick-Hit Copy That Drives Action in Seconds
Push notifications require precision, restraint, and a deep understanding of user intent. I wrote concise, conversion-focused push copy that broke through lock-screen clutter while staying true to brand tone.
Whether reminding travelers to complete a booking, highlighting relevant stays, or supporting time-sensitive moments, each push was crafted to deliver value instantly. The result: snappy, high-performing micro-messages built to spark engagement in under 40 characters.
