Stress Ease Landing Page + Quiz
Translating Herbal Benefits Into an Intuitive Digital Experience
I wrote the landing page and interactive quiz for Traditional Medicinals’ Stress Ease line, simplifying the science behind adaptogens and nervines into approachable, user-friendly copy. The experience guided users helping them identify the Stress Ease blend best suited to their needs. The result was a clear, modern digital experience that connected herbal benefits to real-life moments of calm.
Throat Coat Lozenge Campaign + Video
A Cult-Favorite Tea, Reinvented for On-the-Go Relief
I led the campaign, developing the concept, messaging, and video script from ideation through execution. The work highlighted the transformation of their fan-favorite tea into a pocket-ready format. The messaging emphasized the soothing herbs, the same iconic taste, and zero steep time—making it a familiar favorite reimagined for the moments you need comfort most.
Ready for Anything Campaign + Video (Stress Ease)
Showing How Tea Fuels a More Capable Day
I led the campaign, developing the concept, messaging, and video script from ideation through execution for the Stress Ease “Ready for Anything” launch. The film follows someone navigating a packed workday with clarity and grounded confidence—supported by a simple cup of Stress Ease. The narrative positioned the tea as a quiet, reliable ritual that helps ease tension so you can stay focused, present, and ready for whatever the day brings.
50th Anniversary Story — “Celebrating 50 Years in Bloom”
A Half-Century of Plant Wisdom
For their 50-year milestone, I crafted the anniversary narrative “Celebrating 50 Years in Bloom,” spanning the website and social media. The story traced Traditional Medicinals’ journey from its 1970s herbalist origins to the purpose-driven brand it is today. My role centered on honoring their heritage while refreshing the message for a new generation of plant-conscious consumers.
