Nalgene — Times Square
Stained Glass Collection, 2024
For Nalgene’s limited-edition Stained Glass collection, I wrote an OOH ad using evocative, aspirational language to spotlight the artistry of the bottles and their connection to adventure. Debuting in Times Square, the awe-inspiring designs evoke the mesmerizing effect of sunlight filtering through stained glass—celebrating the beauty of nature and the spirit of exploration while bringing Nalgene to one of the world’s most iconic stages in a way that felt elevated, imaginative, and distinctly on-brand.
Nalgene — Email Campaigns
Holiday & Pride Collection Copywriting
Crafted over 50 email campaigns for Nalgene’s seasonal and special collections, including the 2024 Holiday Stained Glass line and the Pride Collection. The copy translated product features and celebratory themes into engaging, conversion-focused messaging, while maintaining a consistent, approachable brand voice. Subject lines, preheaders, and body copy were crafted to drive awareness, excitement, and clicks across both seasonal and special edition launches.
