NYLON — Rebel Fashion Party (Spring 2019)
PR & Event Storytelling
Developed a comprehensive PR package for NYLON’s Annual Rebel Fashion Party at the Gramercy Park Hotel during New York Fashion Week (Spring 2019). The copy showcased the magazine’s edgy, cultural-forward identity, detailing event highlights including live music from Ty Dolla $ign and Lauren Jauregui, DJ sets by Jenny Albright and Alexandra Richards, celebrity attendees like Chanel West Coast and Hennessy Carolina, and brand partnerships with Land Rover.
The messaging captured the rebellious, immersive atmosphere of the event, emphasizing its intersection of fashion, music, and nightlife, and positioning NYLON as a tastemaker brand connected to cultural trends and emerging talent.