True Botanicals — Olivia Wilde Collaboration
Partnership-Driven, Lifestyle-Focused Messaging
For True Botanicals’ Glow Confidence set, a collaboration with Olivia Wilde, I wrote emails that brought the trio’s anti-aging benefits to life. The storytelling-driven copy highlighted what readers could achieve while showcasing the power of the products, driving engagement and conversions.
True Botanicals — Email Campaigns
For True Botanicals’ new products, seasonal launches, and promotions I crafted email copy that highlighted both the lifestyle appeal and tangible benefits of each product. The messaging encouraged engagement, exploration, and conversions across the email channel.
