Tommy Hilfiger — E-Commerce Copywriting & Digital QA
Product Storytelling, Brand Voice, Content Integrity
I crafted copy for usa.tommy.com, including landing pages, product descriptions, marketing copy, calls-to-action, product launches, brand collaborations, and seasonal drops. Each piece was designed to inform, engage, build trust, and persuade visitors to take a specific action, such as making a purchase or signing up.
Alongside copywriting, I maintained the accuracy and quality of all live content through digital QA—reviewing product descriptions, imagery, links, swatches, and promotional moments to ensure everything published flawlessly across the website. This hybrid focus allowed me to shape the online shopping experience end-to-end, from copy creation to execution.
Tommy x AAPE by A Bathing Ape Collaboration
Streetwear Energy Meets Iconic Americana
For the Fall release of the Tommy x AAPE by A Bathing Ape collection, I wrote the campaign copy introducing the second installment of the brands’ global partnership. The capsule fused Tommy’s heritage with AAPE’s cult streetwear aesthetic, reimagining signature silhouettes for a new generation.
My copy highlighted the dual-brand design language—pairing AAPE’s moonface logo with Tommy’s iconic flag—and showcased a lineup of everyday essentials and cold-weather staples, from puffers and reversible vests to denim and plaid pieces. The story centered on the collection’s two visual pillars: AAPE camo and Tommy prep plaid, brought together to blend street culture with classic Americana.
Celebrating the shared vision behind the collab, the campaign positioned the drop as a global streetwear moment—uniting two powerhouse brands to create future collector pieces with cross-cultural appeal.
